Let’s say you have said MVP and you’re looking for market validation. Frank, Steve & Eric would encourage you to get said product to early customers as soon as possible.
We have spoken to may start ups at various events around the world and we get validation for 2 key pillars of our business model;
1. We are already talking to your potential b2b customer.
2. You only have to agree to share revenue. We do the rest.
Pretty compelling, which is why we often suggest to prospective clients that they are not yet at the MVP stage, need to iterate/pivot and come and see us again.