SEOPay-per-clickReputation ManagementOnline Presence AnalysisContent MarketingE-Mail MarketingConversion Rate OptimisationLocal Business MarketingSocial Media MarketingAppointment Settingand more........
Looking after your reputation.
Online reputation management is considered important to protect your business from negative feedback. Bad reviews and bad-mouthing about your business can put your business at risk. Online reputation management ensures that all the negative criticism about your company is rubbed off and your reputation is always clean as a clean slate.
In business, your reputation is everything. Thanks to social media and review sites like Yelp, you can build a great online reputation fast. There’s just one problem: The Internet moves fast, and with a few missteps, you can hit rock bottom just as quickly as you rose to that coveted 5-star rating.
If you currently have an online reputation management problem, our online reputation team have the tools you need to spot it and quietly remove it from search engines. If you’re lucky enough not to have a brand issue (yet), we’ll introduce you to reputation monitoring software that will help keep you abreast of what’s being said out there about your brand.
How are you hanging?
The Online Presence Analysis lets us look into how your business is doing online. We will look at your website design, functionality, and content. We will also look into your ideal keywords and locations in respect to your competitors in relation to your competition. We will analyse your web presence in great detail, so that you will ultimately be able to pinpoint your strengths and weaknesses.
Any business, big or small, should have the online presence expansion as a key part of their online marketing strategy. Through an active online presence, you will increase visibility and build your brand’s reputation.
This allows you to reach out to potential visitors who continue to inquire about your products and services.
In order to see exactly where your brand stands with its online presence in your industry, we offer what we call an Online Presence Analysis. This analysis will help us determine how well your business is seen among potential visitors as compared to your major competitors.
What does the OPA include?
- On-page and Off-page analysis.
- Competition comparison.
- Content reporting.
- Where you stand when searching keywords related to your website.
- Social Media presence.
- Brand’s visibility among search engines.
- Design and functionality of your website.
- Competitor analysis.
- Web-traffic analysis & increasing traffic.
- Ideas to gain more business.
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Becoming a ‘local’ business.
Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialise in optimising Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.
EasyWeb also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.
Having conversations and making new friends.
A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterising their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.
What is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Why do you need a social media management?
Our new customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.